In keeping with websites like justeat.co.uk and rightmove.co.uk, our free marketing material is designed to portray to the public that our members are part of a professional organisation, so it’s vital each member utilises these products around their site for maximum impact.

Why does the motor industry have to change?

 

Where there is a monopoly on an essential service that we all need to rely on, options become limited, and the price we pay reduces our profits enormously.

 

We have all seen it happen over recent years where motor dealers have failed to achieve a previously good living for the following reasons:

 

  • Lack of finance to put themselves on the web (the ranks of Google), so dealers have to rely on 3rd party sites.
  • Increased costs to an exclusive organisation (3rd party sites) for less value per pound.
  • Less incentive by exclusive organisations to offer a versatile and flexible service in line with changing times and requirements.

 

If traders don’t react and start thinking about the future, and what impact rising prices will have on businesses, then unfortunately some traders will cease trading.

 

How can we change?

 

By learning from justeat.co.uk and rightmove.co.uk; these two sites have increased sales for both takeaways and estate agents, not just in the UK but also around the world.

 

 

In keeping with websites like justeat.co.uk and rightmove.co.uk, our free marketing material is designed to portray to the public that our members are part of a professional organisation, so it’s vital each member utilises these products around their site for maximum impact.

 

Just look around the streets and shop windows to see how both sites are creating brands on the high street for third party websites.